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Photography Marketing: Top Promo Ideas To Bolster Sales

May 22nd, 2013

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As a professional photographer you know what it takes to shoot high-quality pictures, but do you know what it takes to promote your business? Improve sales? Increase awareness about your services? Take a look at these top promotional ideas to help spread the word about your photography business and build your clientele.

1. USB Flash Drives

Be creative, stylish and on trend. Put your clients’ photos and videos on USB flash drives. Or, hand them out as a ‘thank you’ gifts after a photo session. With over 500 different options to choose from, the possibilities are almost limitless.

Camera-shaped drives? You got it. Laser-engraved metal drives? No problem. We’ll put your company’s name, logo and custom artwork on any type of drive—metal, plastic, or leather.

In a hurry? We have thumb drives available the same day you order them. Go to samedayflash.com and order any of these three top-selling Same Day drives today: Snap, Swivel and Credit Card. Select printing options when ordering to get your custom logo and art professionally-printed on any of these Same Day drives.

Not only do USB flash drives look great, but your clients can see and show others your work wherever and whenever. Sweet promo tool, right?

2. CDs

For your next photo shoot, client meeting or potential partner effort, be sure to stock up on plenty of pre-printed CDs to showcase your work or to give clients their pics after their photo session. Whether you need 100 or 100,000, turn to MediaXpress for amazing deals on full-color, professionally printed CDs.

You can even create your own CD art online 24/7 with our free design tool. We offer high-quality media, superior retail packaging (including QR codes), and our turn times are the fastest in the industry.

Go to our instant quote tool at www.mediaxpress.com and place your order today for up to 2,500 CDs! For larger quantities, call 800.879.8273.

3. DVDs or Blu-rays

People are naturally curious. They want to know what it’s really like to be a photographer. So, why not give them a chance? Let them live a day in your life through compiled footage that’s been burned onto exquisitely printed DVD or Blu-ray discs.

These discs are genius for advertising. They give a behind-the-scenes look at your finest moments as a professional, creative photographer. More importantly, they help drive sales because they:

• show how well you work with and direct clients during a shoot,
• introduce prospective customers to your style and personality, and
• demonstrate your innovative approach to photography.

Whether its footage from planning sessions with clients or preparing and actually taking photos, we can help you produce amazing DVDs or Blu-rays. Simply upload your video files via mediaxpress.com and let our expert video editing team work its magic. This team works tirelessly to produce unique DVD or Blu-ray initiatives flaunting your photographic talents. We do the work, you get all the credit. Slick, huh?

Don’t forget the finishing touches; order professionally-printed and assembled DVD or Blu-ray packaging. We offer everything from digipaks and eco-wallets to cardboard sleeves, meaning your discs will look as amazing as your photos do.

Go to our instant quote tool at www.mediaxpress.com and place your order today! Or, for volume pricing (2,500+), call 800.879.8273 or email info@mediaxpress.net.

4. Posters

MediaXpress’ printed posters are excellent for promoting any photography. Hang them and they instantly become art. They’re eye-catching and an excellent way to promote your photographic services. The full-color, high-resolution posters are standard size
11”x17” and they’re printed on high-gloss coated 100 lb. paper. There’s no minimum quantity and you can get them within 1, 2 or 5 business days.

Posters

Struggling to create a poster design? MediaXpress offers complete design services. From logo creation to color selection, we’ll help you get noticed for all the right reasons.

100 Posters for $59. What a steal! Call 800.879.8273 or send us an email today for more details.

5. Postcards

Printed postcards are ideal for direct mailers or handing out at your next venue. Consider them mini pieces of art that not only visually create a buzz about your work, but they’re a great for advertising your web address, a QR Code, contact info, your next photo event/s and more!

All MediaXpress postcards allow for full-color or black/white printing on front and backside of durable 4 ¼” x 6” high-gloss paper.

Need design help? Our team of design experts will work with you to address all your needs. Whether you simply need your artwork reviewed to be sure it prints correctly or you need a complete brand identity, our creative gurus will come up with an awesome look to match your band’s amazing sound.

1,000 Postcards starting at $95. Now that’s a deal! Call 800.879.8273 or send us an email today for more details.

6. Stickers & Decals

Stickers and decals of your disc cover are must-have promo tools for your marketing toolkit. The stickers are printed in full-color in a variety of shapes and sizes. They’re easy to hand out to anyone, anywhere. Just imagine where they’ll get stuck: laptops, cars, local businesses and so on. With stickers your photography business and logo will be everywhere!

Like stickers, decals are printed in full-color, but these are easily-removed art. Decals stick to almost anything, but they’re especially great in car or shop windows as well as any wall.

300 Stickers or Decals for just $99. High quality without a high pricetag. Call 800.879.8273 or send us an email today for details and options.

7. Download Cards

Looking for an easy, on-the-go promo tool for any situation? Go with download cards. No larger than a standard business-card, this marketing tool is genius. Each download card features full-color artwork and a unique code that lets fans download your photos or videos from a designated server.

100 cards for $59. Affordable enough so you can either sell them for profit or simply give them away. You decide. Call 800.879.8273 or send us an email today for more details.

The key to success as an artist is to promote early and often, using as many promotional products as possible. You’ll get the best return, when you spread the word with everything from USB Flash Drives, CDs and DVDs to posters and more. For all your promo needs, use the best–MediaXpress.

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Ready for your next gig? Promote with rockin’, retail-ready swag

April 1st, 2013

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Ready for your next gig? Promote with rockin’, retail-ready swag

Here’s a checklist of the top promotional items you’ll need to create a buzz and draw a big crowd to your next show.

1. CDs

For your next performance or album release, be sure to stock your merch table with plenty of CDs. Whether you need 100 or 100,000, turn to MediaXpress for amazing deals on full-color, professionally printed CDs.

You can even create your own CD art online 24/7 with our free design tool. We offer high-quality media, superior retail packaging (including UPC barcodes and QR codes), and our turn times are the fastest in the industry.

Go to our instant quote tool at www.mediaxpress.com and place your order today for up to 2,500 CDs! For larger quantities, call 800.879.8273 or email info@mediaxpress.net.

2. DVDs and Blu-rays

Everyone is a voyeur at heart. Let your fans live the life of a musician by watching your very own rockumentary. Using footage from your concerts, practices and even songwriting sessions, we can help you create a behind-the-scenes look at your band’s finest moments. Show them what it’s really like to be a rockstar! Simply upload your video files via mediaxpress.com and let our expert video editing team work its magic. This team works tirelessly to produce a creative DVD or Blu-ray flaunting your band’s talent, and then you get to take all the credit. Slick, huh?

Don’t forget the finishing touches; order professionally-printed and assembled DVD packaging. We offer everything from digipaks and eco-wallets to cardboard sleeves, meaning your DVD will look as great as your band sounds.

Go to our instant quote tool at www.mediaxpress.com and place your order today! Or, for volume pricing (2,500+), call 800.879.8273 or email info@mediaxpress.net.

3. USB Flash Drives

Be creative, stylish and on trend. Put your music and video on USB flash drives. With over 500 different options to choose from, create a high-end look at a low-end price.

Guitar-shaped drives? You got it. Laser-engraved metal drives? No problem. We’ll put your band’s name, logo and custom artwork on any drive—metal, plastic, or leather.

In a hurry? We have thumb drives available the same day you order them.
Go to samedayflash.com and order any of these three top-selling drives today: Snap, Swivel and Credit Card. Select printing options when ordering to get your custom logo and art professionally-printed on any of these Same Day drives.

Not only do USB flash drives look great, but your fans can see and hear you wherever and whenever. Sweet promo tool, right?

4. Posters

MediaXpress’ printed posters are excellent for promoting any concerts and album releases. Hang or autograph them. Either way, they’re eye-catching and an excellent way to promote your next appearance. The full-color, high-resolution posters are standard size 11”x17” and they’re printed on high-gloss coated 100 lb. paper.
There’s no minimum quantity and you can get them within 1, 2 or 5 business days. Struggling to create a poster design? MediaXpress offers complete design services. From logo creation to color selection, we’ll help you get noticed for all the right reasons. 100 Posters for $59. What a steal! Call 800.879.8273 or send us an email today for more details.

5. Postcards

Printed postcards are ideal for direct mailers or handing out at your next venue. All MediaXpress postcards allow for full-color or black/white printing on front and backside of durable 4 ¼”x6” high-gloss paper.

Need design help? Our team of design experts will work with you to address all your needs. Whether you simply need your artwork reviewed to be sure it prints correctly or you need a complete brand identity, our creative gurus will come up with an awesome look to match your band’s amazing sound.

1,000 Postcards starting at $95. Now that’s a deal! Call 800.879.8273 or send us an email today for more details.

6. Stickers & Decals

Stickers and decals of your disc cover are must-have promo tools for your marketing toolkit.

The stickers are printed in full-color in a variety of shapes and sizes. They’re easy to hand out to adoring fans and just imagine where they’ll get stuck: laptops, cars, notebooks and so on. With stickers your band will be everywhere!

Like stickers, decals are printed in full-color, but these are easily-removed art. Decals go anywhere, but they’re especially great in car or shop windows as well as any wall.

300 Stickers or Decals for just $99. High quality without a high pricetag. Call 800.879.8273 or send us an email today for details and options.

7. Download Cards

Looking for an easy, on-the-go promo tool for any situation? Go with download cards.

No larger than a standard business-card, this marketing tool is genius. Each download card features full-color artwork and a unique code that lets fans download your music (and any other digital media) from a designated server.

100 cards for $59. Affordable enough so you can either sell them for profit or simply give them away. You decide. Call 800.879.8273 or send us an email today for more details.

The key to success as an artist is to promote early and often, using as many promotional products as possible. You’ll get the best turn out at your next performance, whether on tour or at home, when you spread the word with everything from CDs and DVDs to flash drives, posters and more. For all your promo needs, use the best–MediaXpress.

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Avoid Delays on CD, DVD or Blu-ray Orders: Follow These Top 5 Artwork Specifications

March 19th, 2013

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1. Low-resolution files.

This is the primary cause for delayed CD, DVD, and Blu-ray orders. MediaXpress requires all images and files to be a high resolution of 300 dpi (dots per inch) at the actual printable size. Art files saved at a lower resolution decreases the image quality and integrity, resulting in an unprofessional looking disc. If the original image/s was saved at a low-resolution, the quality cannot increase by simply resaving it to higher-resolution; the image/s must be scanned at 300 dpi or be a native 300 dpi file/s.

If you are unsure of the resolution for your file/s (or how to check it) refer to the Help menu of your design program. Or, please contact the MediaXpress Graphics team at: 612.872.8284 or 800.879.8273.

2. Bleeds and templates.

MediaXpress requires all images to have 1/8″ bleeds past all edges to allow for any shifts or adjustments that may occur when setting up your CD, DVD or Blu-ray project. We also request that you use our disc templates (or refer to them) when preparing your artwork. This helps ensure the artwork:

• is setup properly (i.e., proper sizes and printable areas), and
• will print successfully onto the disc/s.

3. Missing fonts.

All fonts either need to be converted to outlines or submitted along with the artwork. Refer to the MediaXpress Graphic Specifications for additional details.

4. Missing linked images.

Some design programs only visually place the image in your layout, and actually require the separate file to either be embedded or available outside the program. Any linked images need to be supplied or embedded to ensure all images print successfully onto the ordered discs. Each design program has a different way of checking for this. For instance, Illustrator and InDesign have Links menus that list all placed images in the document. Please refer to your specific program to account for any missing linked images prior to submitting your artwork to MediaXpress.

5. Spot colors (PMS) vs. 4-color (CMYK) process printing

Spot colors process printing uses various inks, referred to as PMS colors, that are mixed to the specific color you want to print. You may choose these colors from a swatch book to obtain a more accurate match. Spot colors printing process usually results in a more vibrant and truer color—which is best for large areas of solid coloration.

4-color process printing layers four different colors of ink (cyan, magenta, yellow and black (CMYK)) to create a plethora of colors. Process printing gives you a wider range of print options and color flexibility. For best results with 4-color process, we recommend printing on a white background, called a flood coat.

Whether you’re ordering CDs, DVDs or Blu-rays, either color process works great. Both yield a professional, sophisticated look that will definitely make your discs standout and impress.

Please contact MediaXpress at: 800.879.8273 or info@mediaxpress.net to discuss your next project. From disc duplication and replication to manufacturing and packaging, you are sure to get the best results on any CD/DVD/Blu-ray project when using the industry experts—MediaXpress.

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Top 5 Uses for USB Flash Drives

March 11th, 2013

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Top Five Uses for USB Flash Drives

Top 5 Uses for USB Flash Drives

Use this USB flash drive guide below to learn how to leverage your thumbdrives. After all, they’re not just for storing files.

1. Lock and unlock your computer

By using Predator, a free downloadable program, you can turn your USB drive into a “key” that locks your computer when it’s removed and unlocks it when plugged into your computer. Accessing your computer without the USB drive (or secret password), will prove to be impossible. Anyone trying to do so will get the standard security message: “ACCESS DENIED”. This is a cheap and easy way to ensure your data is secure and retains its integrity. Who knew you could be the next 007 with your USB drive?

2. Detect viruses

Get AVG rescue software (another free download) and load it onto your USB drive, and within seconds you can scan an impaired computer for viruses. If all goes according to plan, bring your system back to life. USB drives: CPR for your computer.

3. Run portable apps, games, and utilities

What’s more portable than a laptop, tablet or smartphone? USB flash drives. Using a jump drive you can run applications like Safari, Chrome, OpenOffice, and more. And with the introduction of USB 3.0, data transfer speeds are 10 times faster than the old USB 2.0 standard that you’ve been using for the past 10 years. Faster transfer times means less time waiting and more time using. Less really is more.

4. Secure files

When using your thumbdrive for file storage, don’t forget to encrypt it. This ensures only you have access to the files on the drive, rendering it useless to anyone who finds (or steals) it.

5. Maintain your Windows computer

Install Parted Magic onto your flash drive and, voila, you can reset Windows passwords, clone your system, and partition your hard disk. No need to rely on IT for computer maintenance, just turn to your trusty USB flash drive.

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Digipaks Packaging for CDs DVDs and Blu-ray Discs

December 5th, 2012

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Digipaks are a type of packaging made out of card stock or other heavy paper/cardboard material and can be used for CDs, DVDs, and Blu-rays. Digipaks typically open like a book; however, there are other stylessuch as the 3-part digipak: one portion opens to the right, one to the left, and one or more plastic trays holding a disc inside.

Usually, the portion of the digipak that holds the CD/DVD/Blu-ray Disc is made of plastic like a traditional jewel case – the plastic part is attached to the paper backgroundand has special ‘teeth’ or a hub to secure the disc in place.

History
Digipaks were first created by MeadWestvaco, and their product, called Digi-Pak, is trademarked. However, as the format became more popular and began to be used by more manufacturers, the generic “digipak” came to be used to describe all soft disc packaging.

Digipak Advantages

• They look professional and many musicians, photographers, designers and others like to use them for aesthetic reasons.
• The digipak panels or sleevesallow for more design options because there is more surface area to cover.
• Digipaks don’t crack like jewel cases do, but they can rip and eventually the paper may peel and separate.So a UV coating is recommended to preserve the outer portion of the package, ensuring greater longevity.
• Digipaks can be more environmentally friendly than jewel cases because they can be made of recycled paper or sustainable materials.For example, this recycled digipak tray was made from sugarcane.

Digipaks are great for a variety of uses: CD singles, special edition CD albums, limited releases of DVD and Blu-rays, and many others.

Contact MediaXpress today to learn more about our digipak packaging options, as well as our disc manufacturing and production services: 1.800.879.8273

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Blu-ray disc videos more sales showcase your products?

October 25th, 2012

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You know how important that first impression is, right? You hand a sales disc to a potential customer and explain that there is a demonstration video on the Blu-ray disc. Will your video make a great first impression? Will the quality stand out?

One of the best sales tools available today is the demonstration video. When you download your demo video to a Blu-ray disc you’ve just stepped ahead of your competition with a powerful first impression.

Your customers and clients know about the Blu-ray discs superior quality, and research shows 60% of all American households already own Blu-ray disc players. We think your target audience demographics fall in that 60% don’t you?

So why use anything less than a Blu-ray disc to showcase your products? Okay, so you’re considering using a Blu-ray disc. Take a look at a few of the many products promoted on Blu-ray discs.

Outdoor equipment

From lawnmowers to farm equipment and road building machinery, Blu-ray disc videos are showcasing the power, reliability and value of outdoor equipment for individuals, homeowners and business owners. All perfectly captured on Blu-ray discs.

Jewelry

This is the ideal format for showcasing real gems because the picture quality provides a more accurate presentation of your high quality jewelry. And the Blu-ray discs provide plenty of space for interviews and descriptions for the viewer. Imagine how impressed your best customers will be when you provide a Blu-ray disc for their review before a big purchase.

Kitchen appliances

Yes, you can distribute copies of a cooking demonstration on Blu-ray discs. These demos are so popular today and will show everything your kitchen utensils and appliances can accomplish. From backyard burgers to simply wonderful soufflés, your viewers will see exactly what they can do with your appliances and utensils. All from a Blu-ray disc.

How-to’s + sales

In today’s hectic world we all want something for our time. A Blu-ray disc gives you the opportunity to provide free how-to’s for your customers and clients. Whether it’s a do-it-yourself car repair or how to decorate a cake, you can boost sales with Blu-ray discs filled with how-to’s for your products.

Home repair

There are plenty of repairs required on every building every year. Why not showcase your product and services on a Blu-ray disc? Show the homeowners and building owners just what your product will accomplish in safety, beauty, durability and savings with your own Blu-ray disc product and service video.

Golf

Fore! That’s for the CDs and DVDs with less superior quality videos. Your Blu-ray disc will show the grass you’re clearing for the putt, every blade. Slow-motion the perfect swing. Show off some of the courses that sell your line of golf equipment. On your own Blu-ray disc, with your own video. Wow, what a picture.

We could go on, but where would we stop? The final question is: on what kind of quality do you want your future sales relying? Your answer should be Blu-ray discs.

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Blank printed Blu ray discs and your doctor

October 16th, 2012

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No, we’re not suggesting you watch the latest Hollywood release with your physician, nor would we suggest your primary caregiver may be moonlighting as an actor! What we are telling you is your medical provider, actually many in the healthcare field, use blank printed Blu ray discs for transporting, storing, archiving and sharing medical data.

That’s right: Blu-ray discs aren’t just for movies. But why use a blank printed Blu-ray disc instead of a CD or DVD?

That question has a simple answer: because the technology that created Blu-ray discs is just what the doctor ordered for medical data, which typically requires a lot of space. Blank printed Blu-ray disc space is many times the size of CDs and DVDs.

Think about that email you couldn’t send because you attached too many pictures. The “load” was too big so the email just stalled in your computer’s driveway. How many photos did it take to overload your email? Not many.

How many medical imaging files do you think you could fit on an email versus a blank printed Blu ray disc? None, Nada, Zero, because medical imaging files are so huge, they require mega-mega-mega space. And that’s why blank printed Blu-ray discs are perfect for medical practitioners: they’re manufactured to provide mega-mega-mega space for all your medical imaging needs.

Blank printed Blu-ray discs are the equivalent of a city-block-size warehouse, and when you compare that to your home garage; well, blank printed Blu-ray discs win by a mile – or at least a city block.

Here’s the down-and-dirty: a blank printed Blu-ray disc has up to 20 recordable layers. Compare that to the CD’s one and the DVD’s possible two. Then add the fact that Blu-ray disc technology allows for superior data compression – you can squeeze a lot more on each layer than a CD or DVD. The easy winner for the healthcare industry is the blank printed Blu-ray disc.

But let’s regress for a moment. A blank printed Blu-ray disc is exactly that: your image/logo/etc. printed on the disc’s topside with a totally blank recording surface for whatever you want. Just like blank printed CDs and DVDs, blank printed Blu ray discs are available with other options.

Password protection

Set up your blank printed Blu-ray discs with added security measures for HIPPA like password protection. Do you want to assure your patient that if s/he misplaces the disc no one else can read the data? That’s possible with a password-protected blank printed Blu-ray disc.

Partition your blank printed Blu-ray disc with read-only sections.

Of course this suggests you’ll have data downloaded on the disc: maybe instructions, explanations, research, etc., which takes the “blank” out of your printed Blu-ray discs. There will be plenty of additional space to include test results and files.

So the next time your medical providers give you electronic medical files and they’re not on a blank printed Blu-ray disc, tell them why they should use them!

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For your DVD duplication projects who uses medical grade DVD discs?

October 9th, 2012

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Who uses medical grade discs for DVD duplication? The healthcare industry, of course, uses these discs, and a few others that may surprise you.

First of all, let’s explain a medical grade disc so you can determine whether it’s appropriate for your next DVD duplication project.

A medical grade disc is the highest quality you can find.

These discs are manufactured to the highest quality standards to guarantee data integrity for all your blank DVD and DVD duplication projects.

Medical grade discs have an additional, tough exterior coating for protection.

This extra coating is a durable protectant against scratching, scraping and other typically destructive assaults on a disc. This is particularly important for DVD duplication projects that need to endure challenging environments like laboratories, backpacks and even hospital waiting rooms and dorm rooms.

Medical grade discs are DICOM compliant for the medical industry.

DICOM compliant means the medical grade disc is approved for HIPPA data, so you know it’s approved for any public or confidential information. Your DVD duplication projects will meet and exceed HIPPA compliance on a medical grade disc.

The FDA has approved medical grade discs for use in the healthcare and drug industries.

That means medical grade discs meet FDA standards for all your blank DVD and DVD duplication projects.

Medical grade disc are guaranteed for . . . are you ready? . . . 100 years.

Yes, 100 years. Guaranteed. We’re not making this up to impress you so you’ll use these discs for your DVD duplication projects. The high quality manufacturing process, the high quality of the materials used and the required conformance to strict standards make it possible for manufacturers to guarantee both the physical disc and the data integrity for 100 years.

Okay, so now you understand why medical grade discs are such a big deal, and now we can tell you some of the people that use them for DVD duplication projects.

Pharmaceutical companies

Can’t see the doctors today? Then leave your medical grade disc for them to review when they have time. Use these discs for DVD duplication for all your drug inventory and accompanying data. A DVD is big enough to handle it all, and a medical grade disc handles it well in the rough-and-tough healthcare industry.

Medical conference speakers

When you have a big project for DVD duplication, like distributing new research and accompanying data to a conference of other medical researchers, use the medical grade disc.

Medical device manufacturers

Think about it: what better way to provide all your materials to a potential client than on a medical grade device? When you use these discs for your DVD duplication sales materials, you know your data will be complete and intact for a long, long time.

Medical training/education

Many in the medical training and education field rely on medical grade discs to distribute their data to students. These discs are ideal for all educational DVD duplication projects, particularly because of the large amount of content/data/imaging a DVD can hold. Some instructors include textbooks, study sheets, graphs, reference materials….

Medical exercise videos

Not just for exercise buffs, the medical grade discs hold videos for your patients. Send them home with a DVD that shows them every day how to do the exercise the correct way. When you complete your DVD duplication project for medical exercises, you’ll have plenty of room to include examples, pertinent information and even patient testimonials to encourage your patients to actually do the exercises.

So much for the use of medical grade discs in the healthcare industry for DVD duplication projects. But it doesn’t stop there – with this kind of quality, this kind of endurance and durability, you know these discs are used by people in every industry. All they need is a reason to guarantee their data for, say, 100 years.

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