Monthly Archives: February 2023

It’s no secret that the music industry has been through some tough times in recent years. With digital streaming services, fans can access their favorite tunes without leaving home. This shift from physical media has devastated CD sales and is a significant hit to musicians’ wallets.

However, there’s good news. According to RIAA data, CDs sold 33 million units in 2022. While this is down 28% from the previous year, it’s a massive improvement from past years. This increase has fans wondering – are CDs coming back?

This resurgence is attributed to several factors, including the improved sound quality of CDs, the marketing power of big-name artists still selling CDs as part of their merch package, and the sentimental value of physical media.

We’ll take a clos

If you're a musician (or work with musicians), you've been asked at least once whether you think physical CD media or streaming services are more important for marketing your music. The answer, of course, is that they're equally important.

Let's look at some of the key reasons why physical CD media is an essential marketing tool for musicians - even in the digital age. We'll also dispel some common misconceptions about using CDs as part of your music marketing strategy.

For musicians and musicians' marketing teams, physical media is a must. It offers innumerable benefits, from storage and archiving to tangible connections with your fanbase. It serves as a reminder of your musical talent and experience and a tool for distributing and promoting your art and music. 

Whether you're releasing a physical album, an EP, a